Brownells: ARFCOM

A woman working to rebuild her life after prison is forced back into therapy when her ex-boyfriend - long believed dead - suddenly reappears. As her world unravels, she must confront the past she thought she'd left behind.

Streamlined UX for passionate 2A users

We built a smooth and intuitive experience tailored specifically for ARFCOM's loyal 2A and outdoor sports community.

  • UX

  • 2A Community

  • Intuitive

Logic-heavy forum flows

Our design included in-depth, logic-based user flows to make navigating ARFCOM’s massive forums seamless and efficient.

  • Forums

  • User Flows

  • Navigation

Grit-inspired interface & merch

We blended rugged style with clean digital design, and even developed custom apparel that captured the spirit

  • Rugged

  • Interface

  • Apparel

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We created a seamless, intuitive experience for one of the internet’s most active 2A communities.

ARFCOM isn’t your average forum - it’s a digital stronghold for passionate 2A advocates and outdoor enthusiasts. We dove deep into user expectations and digital behavior to build an experience that feels natural, fast, and fully in tune with the ARFCOM culture. Whether you’re lurking, posting, or digging into threads, every interaction is tailored for ease, speed, and hardcore engagement.

Our logic-driven UX design made navigating ARFCOM’s massive forums effortless.

ARFCOM’s forum structure is dense, sprawling, and deeply active. We mapped out complex user journeys to reduce friction and confusion, designing intuitive paths from homepage to thread-level browsing. Our logic-heavy flows accounted for everything from advanced filtering to mobile-first scrolling, ensuring long-time users and newcomers alike feel empowered - not overwhelmed.

Think your project needs that same level of grit, precision, and performance? Let’s make it happen. We don’t just design - we engineer digital ecosystems for communities that demand more. Whether you're building for loyalty, scale, or sheer usability, we’re ready to go full-send on your vision. Request a quote below and let’s build something legendary.