Crunch Time
A Frito Lay promo featuring Cardi B, adds a catchy touch to their advertising, enticing consumers to try their products.
Project Details and Overview
A bone-crushing promotion for Frito Lay that embodies American football, snacks, tackles, more snacks, 24 seconds on the clock – and hot music.
The Deliverable
A Frito Lay promo featuring Cardi B, adds a catchy touch to their advertising, enticing consumers to try their products.
The Gallery
An exclusive collection of images from the Crunch Time Project Deliverable
Project Details and Overview
The challenge for Crunch Time was to gradually ramp up the excitement of viewing an NFL game while subconsciously enticing the viewer to crave Frito Lay’s products.
The excitement reaches a crescendo with Cardi B’s hit song, Like That along with a motion graphics treatment to solidify the creative. Spot created in collaboration with The Integer Group of Dallas, TX.
The Work | Motion Graphics
Crunch Time