Project Details and Overview
A bone-crushing promotion for Frito Lay that embodies American football, snacks, tackles, more snacks, 24 seconds on the clock – and hot music.
Creative Solutions and Challenges
The challenge for Crunch Time was to gradually ramp up the excitement of viewing an NFL game while subconsciously enticing the viewer to crave Frito Lay’s products.
The excitement reaches a crescendo with Cardi B’s hit song, Like That along with a motion graphics treatment to solidify the creative. Spot created in collaboration with The Integer Group of Dallas, TX.